Private Label Planogram Optimization
Due to tariffs and inflation, the average consumer has less money to spend on groceries. They are looking for ways to make their dollars go…
Marketing Research Technology
Two ways to conduct virtual shopper research . . . you decide
There are choices when it comes to conducting virtual shopper research. When you say “VR” people tend to think about…
Virtual Reality Planogram Optimization Case Study
Planogram Optimization: A leading manufacturer wanted to increase sales of their brands and total category. Previous work showed navigation…
5 Ways to Save Money on Marketing Research with VR
As VR technology continues to improve, the cost savings that you can achieve with VR are becoming clear. These savings are beyond just the…