What “Corporate Social Responsibility” Means to Your Customers
Climate change. Deforestation. Food and water scarcity. Pollution. Gender and racial inequity . . . it’s no secret that we live in an…
Shopper Behavior
7 Tips for Developing a Socially Conscious Brand
Consumers are keen on purchasing from brands that align with the causes that matter to them. Before buying a product, they are also more…
What To Do If Your Pack Is On The Bottom Shelf
It’s widely known that the best position on the shelf is at eye level and having your brand block on the left-hand side as people tend to…
Behavioral Research: The Key to Developing Great Packaging
How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We…