A Look Back at the Top Retail Trends of 2024
As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are…
Shopper Behavior
How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they…
Market Structure vs. Behavior-Based Decision Trees
In the realm of shopper insights, decision trees serve as a vital tool for understanding the hierarchy of purchasing decisions made by…
The Reptilian Brain: The Key to Understanding Shopper Behavior
Pricing and brand messaging are not as crucial to shopper behavior as they were initially thought to be. Wait, before this seems…
