Interesting holiday 2020 behaviors . . . let’s start planning for 2021
As part of our holiday shopping study, we looked at holiday shopping and planning behavior to help our clients better prepare for the…
Shopper Behavior
8 Trends to Watch For Retail in 2021
The new year brings with it predicting the retail trends for 2021. Here are eight trends to watch out for. 1. Online Stores Expanding into…
You probably need to rethink your Decision Tree
With the massive change in shopper behavior driven by the pandemic, we are seeing a change in Shopper Decision Trees. Shoppers have changed…
Is the shift to a digital path-to-purchase permanent?
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as…
