New Cannabis Beverage Naming Research
Naming Optimization: A global Cannabis company wanted to launch a new brand in the beverage category. With the rapid pace of innovation and…
Shopper Behavior
Switch, Stay and Pay Motivators
Consumers have come to expect companies to keep offering the services, experiences, and concessions introduced during the pandemic. The…
How to Motivate Today’s Consumers
Price and Quality used to be the most important motivators for consumers, but things have changed. Consumer values have been reimagined and…
How the Role of the Store Associate has Changed
Despite the use of technology in retail, many customers still desire and expect the ability to speak to a well-trained, knowledgeable sales…
