Combining the Physical and Digital Worlds in Retail
The line between the physical and digital space in retail is getting increasingly blurry. Augmented reality and virtual reality are…
Shopper Behavior
How to Use Eye Tracking to Improve Digital Performance
The eyes don’t lie. That’s why Eye Tracking is such a great tool to improve your brand or website’s digital performance. The eyes are…
The Mall’s New Role
The State of Affairs With pandemic restrictions lifting, mall owners are rethinking how to use their space and enhance the shopping…
Back-to-School Shopping Back to Normal?
There’s still a lot of uncertainty over what back-to-school will look like in the fall and how it will affect shopping behavior. Key…
