Agility for Inflationary Times and the Future of Retail
As researchers and consumer insights specialists are all too aware, shopper behavior is changing. And it’s changing rapidly. What started…
Shopper Behavior
Virtual Reality as an Agile Research Testing Solution
When it comes to measuring shopper behavior , the most realistic environment yields the best results; however, in some cases, testing…
Back to School Shopping Strategies for Brands in 2022
The cost of back-to-school shopping this year is definitely top of mind. With a possible recession looming and skyrocketing inflation,…
Brand Loyalty in Today’s World of Convenience Shopping
The pandemic is still front of mind for brands across all categories, despite restrictions on shopping being largely a thing of the past.…