Does Product Origin Matter to Consumers?
Is your brand image suffering because you’re not promoting where it’s made? Do consumers really care? Is purchase decision driven by…
Shopper Behavior
How to Communicate “Locally Grown”
As consumers become more aware of their health and the environment, locally grown foods are taking on a more important role. The question…
2021 Holiday Shopping Retrospective
Since 2019, Explorer has completed an annual holiday shopping study to understand how Americans are preparing, shopping, and celebrating…
How Direct-to-Consumer Retail Companies Can Succeed in 2022
When we think of direct-to-consumer companies we think of early adopters like The Dollar Shave Club, Warby Parker, and Casper. When few…
