Navigating Halloween Shortage & Demand
It’s that time of year again. The holiday season’s herald, Halloween, is upon us and that’s got many a brand manager all aflutter…
Shopper Behavior
Agility for Inflationary Times and the Future of Retail
As researchers and consumer insights specialists are all too aware, shopper behavior is changing. And it’s changing rapidly. What started…
Virtual Reality as an Agile Research Testing Solution
When it comes to measuring shopper behavior , the most realistic environment yields the best results; however, in some cases, testing…
How Explorer Research Delivers Insights Beyond Traditional Analytics
Businesses use research to address specific problems, test markets, expand their understanding of the customer, refine marketing messages,…
