Gray November is the New Black Friday
In our current economic paradigm, the power of Black Friday has diminished. Consumers are facing increasing gas, food and gift prices as…
Shopper Behavior
Merchandising Tips to Overcome Shortages
OUT OF STOCK is a message no shopper wants to see – least of all when they’re on the annual hunt for holiday-related items. This year,…
Navigating Halloween Shortage & Demand
It’s that time of year again. The holiday season’s herald, Halloween, is upon us and that’s got many a brand manager all aflutter…
Agility for Inflationary Times and the Future of Retail
As researchers and consumer insights specialists are all too aware, shopper behavior is changing. And it’s changing rapidly. What started…
