Glance Media: The Key to Customer Engagement
Media (in store signage, POS, menu boards, online ads) is often ignored because it fails to take into account the concept of “glance…
Shopper Behavior
Reflecting on the Top
Packaging Trends of 2024
Packaging plays a critical role in shaping consumer perceptions, enhancing brand value, and ensuring product protection. In 2024, packaging…
What Will the Store of the Future Look Like?
As retail experience experts who interact daily with stores, manufacturers, and shoppers, one of the most enduring questions we field is…
Eye Tracking in Sustainable Packaging Research
Shoppers are increasingly aware of the impact their purchasing decisions have on the environment. As shoppers continue to seek out…
