How Shopper Activation Framework Identifies Online Behaviors
Historically, trips have been classified based on the total basket; for instance, a ‘Stock Up’ type trip is classified as a large,…
Shopper Behavior
The Power of Eye Tracking for E-Commerce Shopper Insights
In a cutthroat digital market, it is now more important than ever for brands to really understand their customers. But consumer behavior…
How our Shopper Activation Framework Identifies Insights on Sustainability
Sustainability: It’s a complex and multifaceted issue that has a widespread impact on businesses. It’s also becoming increasingly…
Using Shopper Activation Framework to Understand Omni
The rise of omnichannel shoppers has disrupted traditional retail models and created new opportunities for businesses. To understand this…
