Transforming Your Brand Through New Year’s Resolutions
This year, 37% of Americans made a New Year’s resolution. Even though New Year’s resolutions typically revolve around personal…
Shopper Behavior
New Year, New Growth: 4 Smart Growth Tactics for Retailers
January is the perfect opportunity to reflect on the successes and challenges of the past year and identify key growth opportunities and…
Thanksgiving & Black Friday Trends in Retail
Thanksgiving sets the stage for a season of gratitude and festivity; however, attention quickly shifts to the shopping extravaganzas that…
Leveraging Emotional Triggers in Holiday Advertising
When the holiday season arrives each fall, retailers are eager to share with everyone the commercials they’ve labored over for months.…
