Innovative Marketing Tactics for Valentine’s Day
Traditionally, Valentine’s Day has centered around the love and romance of a couple sharing chocolates and candle-lit dinners. But after…
Shopper Behavior
Case Study – Planogram Testing with Sanofi
The Challenge: Sanofi sought a thorough recommendation for an allergy-specific planogram to introduce at a retailer. Ultimately, the ideal…
Grocery Goldmine: 7 Data-Backed Grocery Trends That Will Define 2024
As with many industries, inflation is reshaping consumer approaches to the grocery industry. Home cooking is giving restaurants a run for…
Transforming Your Brand Through New Year’s Resolutions
This year, 37% of Americans made a New Year’s resolution. Even though New Year’s resolutions typically revolve around personal…
