Navigating Intentions and Actions in Sustainable Beauty
In a world where environmental consciousness is increasingly becoming a priority, the beauty industry finds itself at a crossroads.…
Shopper Behavior
Fusing Qualitative & Quantitative Research
Qualitative research is well known for uncovering nuanced insights and reliably unearthing the “whys” of human decision-making and…
Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights…
Driving Easter Premium Pricing with Nostalgia
Earning consumer permission to leverage premium pricing is the goal of many brands. When March rolls around each year, premium priced,…
