Youth’s Attitude Towards Sustainability
The following insights are based on a Sustainability Segmentation Report by Explorer’s parent company, Savanta. Gen Z’s Stance on…
Shopper Behavior
Effectiveness of Store-led Sustainability Campaigns
Store-led sustainability campaigns can have a significant impact on both consumer behavior and brand perception, but their effectiveness…
What To Do If Your Pack Is On The Bottom Shelf
It’s widely known that the best position on the shelf is at eye level and having your brand block on the left-hand side as people tend to…
Behavioral Research: The Key to Developing Great Packaging
How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We…
