Effectiveness of Store-led Sustainability Campaigns
Store-led sustainability campaigns can have a significant impact on both consumer behavior and brand perception, but their effectiveness…
Shopper Behavior
Youth’s Attitude Towards Sustainability
The following insights are based on a Sustainability Segmentation Report by Explorer’s parent company, Savanta. Gen Z’s Stance on…
What “Corporate Social Responsibility” Means to Your Customers
Climate change. Deforestation. Food and water scarcity. Pollution. Gender and racial inequity . . . it’s no secret that we live in an…
7 Tips for Developing a Socially Conscious Brand
Consumers are keen on purchasing from brands that align with the causes that matter to them. Before buying a product, they are also more…
