Back to School Shopping Strategies for Brands in 2022
The cost of back-to-school shopping this year is definitely top of mind. With a possible recession looming and skyrocketing inflation,…
Path to Purchase
Brand Loyalty in Today’s World of Convenience Shopping
The pandemic is still front of mind for brands across all categories, despite restrictions on shopping being largely a thing of the past.…
5 Ways Malls Can Change to Bring Shoppers Back
With mall foot traffic continuing still below pre-pandemic numbers and the continuing upswing in online shopping, rising gas prices, and…
Is the shift to a digital path-to-purchase permanent?
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as…