Is the shift to a digital path-to-purchase permanent?
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as…
Path to Purchase
Is More Choice At Shelf Always Better?
In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200…
One, two seconds . . . . the time your package has to engage your shopper
Why packaging needs to be your most effective communication In the average grocery store, there are 1.3 million written words on the front…