Brand Loyalty in Today’s World of Convenience Shopping
The pandemic is still front of mind for brands across all categories, despite restrictions on shopping being largely a thing of the past.…
Path to Purchase
5 Ways Malls Can Change to Bring Shoppers Back
With mall foot traffic continuing still below pre-pandemic numbers and the continuing upswing in online shopping, rising gas prices, and…
Is the shift to a digital path-to-purchase permanent?
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as…
Is More Choice At Shelf Always Better?
In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200…