How SAF Maximizes Qualitative Research for Omnichannel Understanding
On The Importance of Understanding Omnichannel Shoppers: It’s an easy trap for brands to begin thinking of consumers in distinct buckets:…
Path to Purchase
Case Study – Canopy Growth Path to Purchase
Canopy Growth wanted to understand the different customer journeys by customers, channels and formats, to understand the drivers of choice…
Using Eye Tracking to Understand the Cannabis Shopper
Cannabis is complex. It’s a brand-new category in the (legitimate and legal) market. There are many different formats, product types,…
Understanding Category Triggers to Maximize Shopper Activation
Let’s say you’re at a party. You have something to tell your friend, who is all the way across the room. Several of the people…