How VR can Help with Consumer Decision Trees
Why do shoppers make the decisions they do at shelf? Why do they choose one item over another? How do out of stocks affect behavior? Buying…
Path to Purchase
How Consumers Make Decisions
When it comes to consumer decision making, scientists say we make thousands of decisions per day, some sources say as high as 35,000 per…
Three Approaches to Optimize Digital Touchpoints
Today it’s more important than ever to understand how to optimize your digital communications to grow your sales. While many of our…
Behavioral Science Insights for more Effective Signage Design
Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do…