The Benefits of Shopper UX Research
In the world of e-commerce, having a user-friendly and intuitive website or app is the cost of entry. A well-designed site that aligns with…
Consumer Behavior Analysis
How Shopper Activation Framework Identifies Online Behaviors
Historically, trips have been classified based on the total basket; for instance, a ‘Stock Up’ type trip is classified as a large,…
The Power of Eye Tracking for E-Commerce Shopper Insights
In a cutthroat digital market, it is now more important than ever for brands to really understand their customers. But consumer behavior…
Case Study: Packaging Validation with Nestlé Confectionary
The business issue: The new Nestlé POPs product was validated as a strong proposition prior to entering shelf testing; as a next step…