Redefining Shopper Trips
When it comes to shopper insights, it is crucial to understand the underlying factors that drive shopper trips. Historically, the number of…
Consumer Behavior Analysis
Case Study – Haircare – Path to Purchase
The Challenge: Haircare stands as a crucial category for a manufacturer affiliated with a pharmacy retailer in the North American market.…
Case Study – POSM Testing – Alcoholic Beverage
The Challenge: A worldwide leading spirits producer has observed a decrease in sales amid rising inflation, as consumers opt for more…
2022 Retail Disruptions and Top Emerging Shopper Trends
As shopper insights researchers, our work is focused on understanding consumer behavior in a retail environment. This can include studying…