How Emotions Affect Shopper Behavior
Why Emotion Plays a Critical Role in Shopper Decision-Making For decades, marketers believed consumers made purchasing decisions primarily…
Consumer Behavior Analysis
Influencing Shopper Speed is a Nudge that can Increase Sales
Why Shopper Speed Matters More Than You Think It’s widely acknowledged that walking speed plays an influential role in shoppers’…
How Explorer Research Uncovers UX Insights for Better CX
The customer experience is the new battleground for retailers with an e-commerce presence. But even today, websites and apps take second…
Stimulating Impulse in the Online Environment
Impulse buying is a critical element in the realm of retail. It’s the secret sauce that drives sales and increases shopping cart value in…