The Power of the Non-Conscious in Today’s Shopper Journey
The shopper journey has forever changed as the digital world has transformed how people shop. The internet allows people to research…
Consumer Behavior Analysis
Cutting Edge Shopper Insights with Explorer’s Shopper Lab
Although online shopping plays a larger role now than it ever has, in-store shopping is still a key focus area for brand managers. Ensuring…
What People Say Versus What People Do
The problem with a lot of interview based shopper research is that the answers are simply taken at face value. But by digging a little…
Nudging: How Behavioral Economics Applies to Marketing
At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors…