Influencing Shopper Speed is a Nudge that can Increase Sales
It’s widely acknowledged that walking speed plays an influential role in shoppers’ purchasing decisions. But until now it was unclear…
Consumer Behavior Analysis
Nudging: How Behavioral Economics Applies to Marketing
At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors…
Is More Choice At Shelf Always Better?
In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200…
One, two seconds . . . . the time your package has to engage your shopper
Why packaging needs to be your most effective communication In the average grocery store, there are 1.3 million written words on the front…