When Digital Tools Help Shoppers Decide — and When They Get Ignored
Digital tools are now a familiar part of the in-store environment. QR codes on packaging. Screens at shelf. Interactive kiosks. Mobile…
Signage
Retail Section Redesign Best Practices
Retail continues to evolve as shifts in shopper behavior reshape how and where people choose to buy. Today, shoppers are engaging in more…
Summer Seasonal Displays: Maximizing Impact and Engagement
As temperatures soar, the long-awaited season of summer is in full swing. Retailers across the country are getting into the season with…
Behavioral Science Insights for more Effective Signage Design
Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do…