Why do Shoppers Crave Variety?
Understanding why shoppers seek variety, reveals key behavioral insights that can be leveraged in-store. To drive in-store trial of new…
Tag: Shopper Behavior
Understanding why shoppers seek variety, reveals key behavioral insights that can be leveraged in-store. To drive in-store trial of new…
Media (in store signage, POS, menu boards, online ads) is often ignored because it fails to take into account the concept of “glance…
Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do…
How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We…