A Look Back at the Top Retail Trends of 2024
As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are…
Path to Purchase
Market Structure vs. Behavior-Based Decision Trees
In the realm of shopper insights, decision trees serve as a vital tool for understanding the hierarchy of purchasing decisions made by…
How to Optimize Signage Placement
One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement…
Using Nudges to Improve In-store
Communication and Drive Sales
The in-store environment has always been important. For most categories, research has routinely shown that many purchase decisions are made…
