E-commerce Thumbnail Image Best Practices
E-commerce plays an increasingly important role in the marketing mix. In the first six months of 2020, e-commerce sales were up 30.1% from…
Packaging
Online 3D Shelf Testing
COVID-19 has affected how we do shopper research in both the short and mid-term. However, we know that for shopper testing “context is…
How Shelf Adjacencies Affect Your Brand
Who’s next to you on the shelf? To successfully build a brand, it’s essential to have a thorough understanding of what products are…
The Power of Packaging Visuals
The main focus of marketers tends to be verbal brand communication. Clever tag lines, producing advertising for print and digital media.…
