How Adjacencies Affect Your Brand
Who’s next to you on the shelf? To successfully build a brand, it’s essential to have a thorough understanding of what products are shelved adjacent to your product. All the research and development…
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Tag: Packaging
Who’s next to you on the shelf? To successfully build a brand, it’s essential to have a thorough understanding of what products are shelved adjacent to your product. All the research and development…
Product packaging is the first branded “moment of truth” when customers see a product in-store. Packages are also featured in most brand communications whether that’s TV, digital, or in print. It’s a key…
The main focus of marketers tends to be verbal brand communication. Clever tag lines, producing advertising for print and digital media. Web sites and social media constantly demand new and relevant content. The…
Here are the packaging trends to be aware of in 2019. With the continued growth of e-commerce, protective packaging will continue to be important however this is quickly being outweighed by other considerations.…
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