Packaging Graphics Design Case Study
The Challenge: A leading snack food company was experiencing declines with one of its established snack brands. They wanted to develop…
Packaging
The Power Of Packaging
Packaging Trends For 2017 Consumers are increasingly paying attention to package format and design. Whether they do it consciously or not,…
The Effectiveness of “New” Flashes
Do “New” flashes really work? Not really. Typically “new” flashes are not a primary pack element that is viewed. Our…
One, two seconds . . . . the time your package has to engage your shopper
Why packaging needs to be your most effective communication In the average grocery store, there are 1.3 million written words on the front…