What To Do If Your Pack Is On The Bottom Shelf
It’s widely known that the best position on the shelf is at eye level and having your brand block on the left-hand side as people tend to read from left to right. Second…
Adapting Packaging for Online Delivery
When packages are sent from a manufacturer to a retailer, they are usually part of a tightly wrapped full pallet. However, when individual items are sent from the retailer to a consumer’s home…
Packaging Graphics Design Case Study
The Challenge: A leading snack food company was experiencing declines with one of its established snack brands. They wanted to develop revised packaging that would have stronger standout in store and more strongly…
How to Optimize your Packaging for Online Shopping
While typical online packaging thumbnails work well for products such as electronics and books that are information-intensive, they don’t work so well for most CPG products. When people buy groceries online, they tend…
How to Optimize your Packaging for Online Shopping Read More »
