Behavioral Research: The Key to Developing Great Packaging
How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We…
Packaging
Reflecting on the Top
Packaging Trends of 2024
Packaging plays a critical role in shaping consumer perceptions, enhancing brand value, and ensuring product protection. In 2024, packaging…
Eye Tracking in Sustainable Packaging Research
Shoppers are increasingly aware of the impact their purchasing decisions have on the environment. As shoppers continue to seek out…
The 20-10-5 Rule for Assessing Your Packaging
A great way to assess how your package performs Explorer understands that in order for a package to perform effectively in an in-store…
