Better Behavioral Insights with VR and Eye Tracking
Delivering a unique shopping experience is critical to surviving in today’s competitive retail landscape and virtual reality is the…
Marketing Research Technology
Explorer Research Introduces VR with Eye Tracking
Explorer Research is excited to introduce Virtual Reality (VR) combined with eye tracking. With the help of our talented 3D content…
The Role of Virtual Reality in Marketing Research
Using virtual reality for marketing research: should we get excited? If you’re unfamiliar with virtual reality (VR), it’s a head…
Behavioral Insights from Eye Tracking
To use eye tracking effectively it’s important to understand its added-value and its limitations. Specifically, eye tracking is very good…
