Using Eye Tracking to Understand the Cannabis Shopper
Cannabis is complex. It’s a brand-new category in the (legitimate and legal) market. There are many different formats, product types,…
Marketing Research Technology
Agile Research for Today’s Supply Chain Challenges
Every business wants to be agile in today’s market, but what exactly does that mean? One thing all market researchers can agree on is…
Virtual Reality as an Agile Research Testing Solution
When it comes to measuring shopper behavior , the most realistic environment yields the best results; however, in some cases, testing…
Immersive Online Qualitative Research Case Study
Ontario Lottery and Gaming Corporation wanted to optimize their in-store communication. They historically tested communication in-store and…