The Power of Eye Tracking for E-Commerce Shopper Insights
In a cutthroat digital market, it is now more important than ever for brands to really understand their customers. But consumer behavior…
Tag: Consumer Behavior Analysis
In a cutthroat digital market, it is now more important than ever for brands to really understand their customers. But consumer behavior…
The business issue: The new Nestlé POPs product was validated as a strong proposition prior to entering shelf testing; as a next step…
The rise of omnichannel shoppers has disrupted traditional retail models and created new opportunities for businesses. To understand this…
On The Importance of Understanding Omnichannel Shoppers: It’s an easy trap for brands to begin thinking of consumers in distinct buckets:…