How Consumers Make Decisions
When it comes to consumer decision making, scientists say we make thousands of decisions per day, some sources say as high as 35,000 per…
Consumer Behavior Analysis
3 Best Practices for Designing Compelling Retail Signage
Effective retail signage captures consumer attention, draws in customers, and ultimately drives sales. To achieve that success, brands and…
How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they…
Market Structure vs. Behavior-Based Decision Trees
In the realm of shopper insights, decision trees serve as a vital tool for understanding the hierarchy of purchasing decisions made by…
