How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they…
Consumer Behavior Analysis
Market Structure vs. Behavior-Based Decision Trees
In the realm of shopper insights, decision trees serve as a vital tool for understanding the hierarchy of purchasing decisions made by…
Using Nudges to Improve In-store
Communication and Drive Sales
The in-store environment has always been important. For most categories, research has routinely shown that many purchase decisions are made…
Back-to-School Trends: What Retailers are Doing Right
As the back-to-school season approaches, retailers are ramping up their efforts to attract shoppers with innovative strategies and…
