How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Using Nudges to Improve In-store
Communication and Drive Sales
The in-store environment has always been important. For most categories, research has routinely shown that many purchase decisions are made in-store. Effective in-store communication focuses on what the shopper needs to know, to nudge their…
Using Nudges to Improve In-store
Communication and Drive Sales Read More »
The 20-10-5 Rule for Assessing Your Packaging
A great way to assess how your package performs Explorer understands that in order for a package to perform effectively in an in-store environment, you need to ensure it delivers maximum stand out and engagement. That’s…
Do you know how important color is for your package?. . . . we do
The Importance of Color in Packaging When it comes to packaging, color is one of the most important components for attracting shoppers. Visible from a greater distance than other elements such as copy, illustrations or…
Do you know how important color is for your package?. . . . we do Read More »
How to Optimize your Packaging for Online Shopping
While typical online packaging thumbnails work well for products such as electronics and books that are information-intensive, they don’t work so well for most CPG products. When people buy groceries online, they tend to do…
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Back-to-School Trends: What Retailers are Doing Right
As the back-to-school season approaches, retailers are ramping up their efforts to attract shoppers with innovative strategies and well-structured merchandise displays. This period is critical for retailers as parents, students, and teachers gear up for…
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Back-to-School Brews: Engaging College Students with Smart Retail Tactics
As the back-to-school season kicks into high gear, college and university students are not just stocking up on textbooks and dorm essentials; they’re also driving significant trends in the alcoholic beverage market. For retailers and…
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