Combining the Physical and Digital Worlds in Retail
The line between the physical and digital space in retail is getting increasingly blurry. Augmented reality and virtual reality are…
Virtual Reality
PackEXPRESS – Customized Agile Insights
“One size fits all” does not exist in the world of market research. What works for one project won’t necessarily work for another…
Virtual Reality Section Redesign
Section Redesign: A retailer wanted to test different ways to merchandise a section in their stores, targeting a different buyer group.…
VR Shopper Research – Online or In-person
Eventually, the economy will recover, and the pandemic will be behind us. Meanwhile, we’re finding that many of our clients are now…