What the Metaverse Means for Retail
Just as smartphones and social media had their skeptics in the beginning, so does the metaverse. The difference is that the metaverse is not a single innovation but rather a culmination of many…
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Tag: Virtual Reality
Just as smartphones and social media had their skeptics in the beginning, so does the metaverse. The difference is that the metaverse is not a single innovation but rather a culmination of many…
The line between the physical and digital space in retail is getting increasingly blurry. Augmented reality and virtual reality are transforming our world. Modern retailers are embracing the idea that digital experiences will…
Combining the Physical and Digital Worlds in Retail Read More »
“One size fits all” does not exist in the world of market research. What works for one project won’t necessarily work for another one, especially when speed is a factor. For initiatives like…
Why do shoppers make the decisions they do at shelf? Why do they choose one item over another? How do out of stocks affect behavior? Buying occasion, shelf effects, store conditions and a…
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