Heuristics and Shopper Behavior in Market Research – Part 2
It's essential to understand how to influence decision making in order to move to a shopper-centric organization.
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System 1 Thinking
How Frictionless Check Outs Could Impact Impulse Sales
Explorer predicts frictionless check outs will be one of the most influential trends that will reshape retail. A 2020 Explorer study found…
PackEXPRESS – Customized Agile Insights
“One size fits all” does not exist in the world of market research. What works for one project won’t necessarily work for another…
The Power of Packaging Visuals
The main focus of marketers tends to be verbal brand communication. Clever tag lines, producing advertising for print and digital media.…