Understanding Category Triggers to Maximize Shopper Activation
Let’s say you’re at a party. You have something to tell your friend, who is all the way across the room. Several of the people…
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Let’s say you’re at a party. You have something to tell your friend, who is all the way across the room. Several of the people…
Market researchers have often used segmentation to understand different groups of consumers and to understand which groups to target.…
OUT OF STOCK is a message no shopper wants to see – least of all when they’re on the annual hunt for holiday-related items. This year,…
When it comes to measuring shopper behavior , the most realistic environment yields the best results; however, in some cases, testing…