How To Get The Most Out Of Your Packaging
Product packaging is the first branded “moment of truth” when customers see a product in-store. Packages are also featured in most…
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Market Structure vs. Behavior-Based Decision Trees
In the realm of shopper insights, decision trees serve as a vital tool for understanding the hierarchy of purchasing decisions made by…
Winning a Spot in the Lunchbox: Strategies for Back-to-School 2024
As the back-to-school season approaches, brands have a unique opportunity to capture the attention of families preparing for a new academic…
Using Qualitative Insights to Understand the Holiday Shopper
Whether people are planning for Diwali, Hannukah, and Christmas or looking far ahead to Valentine’s Day, Easter, and Father’s Day,…
