What To Do If Your Pack Is On The Bottom Shelf
It’s widely known that the best position on the shelf is at eye level and having your brand block on the left-hand side as people tend to…
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How To Get The Most Out Of Your Packaging
Product packaging is the first branded “moment of truth” when customers see a product in-store. Packages are also featured in most…
Market Structure vs. Behavior-Based Decision Trees
In the realm of shopper insights, decision trees serve as a vital tool for understanding the hierarchy of purchasing decisions made by…
Using Qualitative Insights to Understand the Holiday Shopper
Whether people are planning for Diwali, Hannukah, and Christmas or looking far ahead to Valentine’s Day, Easter, and Father’s Day,…