Mobile Ecommerce for CPG Products
Demands a Different Approach
As we make the shift to smaller and smaller devices from desktop to tablet to smartphone, mobile ecommerce is only going to grow and…
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Better Behavioral Insights with VR and Eye Tracking
Delivering a unique shopping experience is critical to surviving in today’s competitive retail landscape and virtual reality is the…
Explorer Research Introduces VR with Eye Tracking
Explorer Research is excited to introduce Virtual Reality (VR) combined with eye tracking. With the help of our talented 3D content…
Is More Choice At Shelf Always Better?
In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200…