Fusing Qualitative & Quantitative Research
Qualitative research is well known for uncovering nuanced insights and reliably unearthing the “whys” of human decision-making and…
Path to Purchase
3 Best Practices for Designing Compelling Retail Signage
Effective retail signage captures consumer attention, draws in customers, and ultimately drives sales. To achieve that success, brands and…
Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights…
Driving Easter Premium Pricing with Nostalgia
Earning consumer permission to leverage premium pricing is the goal of many brands. When March rolls around each year, premium priced,…
