Understanding Category Triggers to Maximize Shopper Activation
Let’s say you’re at a party. You have something to tell your friend, who is all the way across the room. Several of the people…
Path to Purchase
3 Ways a More Holistic View of the Shopper Moves Brands Forward
Viewing the shopper as a person is crucial for brands that are looking to grow their portfolio of brands, increase sales within a category,…
Redefining Shopper Trips
When it comes to shopper insights, it is crucial to understand the underlying factors that drive shopper trips. Historically, the number of…
Case Study – Haircare – Path to Purchase
The Challenge: Haircare stands as a crucial category for a manufacturer affiliated with a pharmacy retailer in the North American market.…
