How Shelf Adjacencies Affect Your Brand
Who’s next to you on the shelf? To successfully build a brand, it’s essential to have a thorough understanding of what products are…
Packaging
Top Mistakes to Avoid
When Redesigning Your Packaging
We’ve all heard the horror stories of packaging changes that went wrong (Tropicana, Pantene, Celestial Seasonings). To avoid making the…
What To Do If Your Pack Is On The Bottom Shelf
It’s widely known that the best position on the shelf is at eye level and having your brand block on the left-hand side as people tend to…
How To Get The Most Out Of Your Packaging
Product packaging is the first branded “moment of truth” when customers see a product in-store. Packages are also featured in most…
