How Explorer Research Delivers Insights Beyond Traditional Analytics
Businesses use research to address specific problems, test markets, expand their understanding of the customer, refine marketing messages,…
Marketing Research Technology
Better Online Behavioral Shopper Research
At Explorer, immersive environment testing has always been at the core of how we measure shopper behavior. As research increasingly shifts…
How VR can Help with Consumer Decision Trees
Why do shoppers make the decisions they do at shelf? Why do they choose one item over another? How do out of stocks affect behavior? Buying…
5 Ways to Use Virtual Reality to Test Planograms
Clients often ask how to use virtual reality technologies to test different planogram concepts. Here are the top 5 ways you can use virtual…