5 Ways to Use Virtual Reality to Test Planograms
Clients often ask how to use virtual reality technologies to test different planogram concepts. Here are the top 5 ways you can use virtual…
Marketing Research Technology
Increase Your ROI on Planograms
Planograms are big business. In the U.S. grocery industry alone, the cost of planogram resets is ¾ of a billion dollars annually. Every…
Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights…
AI, Biometrics, and VR: Shopper Experience Advancements of 2023
The customer journey should be fun, exciting and, most of all, frictionless. Shopper technologies continue to evolve and 2023 saw a number…
