Chris Whitaker – Intellicast Podcast – Shopper Insights and Trends
Chris Whitaker, partner at Explorer Research joins the Intellicast Podcast to talk about some of the changes that have been going on within…
Market Research
Shopper Insights on the Ponderings from the Perch Podcast
Striving to be best in class in a world where consumer preferences are constantly changing can be difficult. Today’s consumer often…
Why do Consumer Research?
The Argument Against Consumer Research Should you take the next step and do consumer research? Let’s start with the potential risk of…
What People Say Versus What People Do
The problem with a lot of interview based shopper research is that the answers are simply taken at face value. But by digging a little…