Cutting Edge Shopper Insights with Explorer’s Shopper Lab
Although online shopping plays a larger role now than it ever has, in-store shopping is still a key focus area for brand managers. Ensuring…
Market Research
Brand vs. Private Label: The Battle is about to Get Tougher
Brands and private labels have co-existed for years. But with inflation reaching 40-year highs, shopper behavior is changing fast. Pricing…
Shopper Substitution and the Budget Conscious Consumer
Inflation has hit a 40-year high at 8.5%. This has caused shoppers to change how they evaluate food and lifestyle choices as they can’t…
How Inflation is Affecting Shopper Behavior
Sixty-five percent of shoppers are changing their shopping behavior because of inflation. We have all felt the impact of recent inflation…