Case Study: Packaging Validation with Nestlé Confectionary
The business issue: The new Nestlé POPs product was validated as a strong proposition prior to entering shelf testing; as a next step…
Market Research
Agile Research for Today’s Supply Chain Challenges
Every business wants to be agile in today’s market, but what exactly does that mean? One thing all market researchers can agree on is…
How Syndicated Market Research Reports Inspire New Hypotheses
Almost every aspect of the shopper experience has changed recently and it’s hard for brands to keep up. From the rise of online shopping…
Agility for Inflationary Times and the Future of Retail
As researchers and consumer insights specialists are all too aware, shopper behavior is changing. And it’s changing rapidly. What started…