Shopper Insights on the Ponderings from the Perch Podcast
Striving to be best in class in a world where consumer preferences are constantly changing can be difficult. Today’s consumer often…
Market Research
Why do Consumer Research?
The Argument Against Consumer Research Should you take the next step and do consumer research? Let’s start with the potential risk of…
What People Say Versus What People Do
The problem with a lot of interview based shopper research is that the answers are simply taken at face value. But by digging a little…
Behavioral Insights from Eye Tracking
To use eye tracking effectively it’s important to understand its added-value and its limitations. Specifically, eye tracking is very good…
