Navigating Back to School Shopping: 2023 Shopper Behavior
In the ever-evolving landscape of back to school (BTS) shopping, gaining a comprehensive understanding of shopper behavior, preferences,…
Market Research
Retail Section Redesign Best Practices
Retail has changed due to the influences of both the pandemic and inflation impacting shopper behavior. Today, shoppers are increasing…
Case Study – Shopper Conversion Analytics with Mondelez
The Business Issue: During the Pandemic, many shopping changes occurred that dramatically changed shopping behavior. Some of these changes…
Case Study: Packaging Validation with Nestlé Confectionary
The business issue: The new Nestlé POPs product was validated as a strong proposition prior to entering shelf testing; as a next step…
