Influencing Shopper Speed is a Nudge that can Increase Sales
It’s widely acknowledged that walking speed plays an influential role in shoppers’ purchasing decisions. But until now it was unclear…
Consumer Behavior Analysis
Nudging: How Behavioral Economics Applies to Marketing
At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors…
Is More Choice At Shelf Always Better?
In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200…
How Consumers Make Decisions
Scientists say we make thousands of decisions per day, some sources say as high as 35,000 per day. A Cornell University study says we make…
