Nudging: How Behavioral Economics Applies to Marketing
At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors…
Tag: Consumer Behavior Analysis
At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors…
In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200…
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they…
Scientists say we make thousands of decisions per day, some sources say as high as 35,000 per day. A Cornell University study says we make…